The colorless liquid is zero-carb, zero-fat, and zero-protein, yet it packs in 120 calories. It is being sold as “a clinically validated superfuel” that will “improve training, recovery, and performance”.
But here’s a warning: Even Geoff Woo, co-founder of HVMN, admitted it tastes like “a combination of a liquor shot with nail-polish remover” in an interview with The Atlantic. Plus, at $99 for three 2.2-ounce bottles, it probably isn’t within most people’s pay-packets.
Does it work? Two writers at Business Insider tested the drink and reported improved focus, but they also admitted it was hard to tell if it was thanks to the ketone drink or simply a placebo effect.