Paleo Diet Baby Food Is Now A Thing

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The Paleo diet is estimated to become a $300 million business by 2018, mostly by forcing adults to forgo anything a caveman wouldn’t (or couldn’t eat) — adios, pasta, sugar, and processed foods. Now one Austin, Texas-based couple needs babies to get in on the trend with Paleo-inspired infant food.

According to Moneyish, Joe Carr and Serenity Heegel started Serenity Kids to promote a high-protein, high-fat diet for babies. “We saw how difficult it was for our friends who cook all of their infant’s food,” the couple writes on “We were amazed by the quantity of sugar in most infant foods, because sugar (even from fruit) generates inflammation, which leads to health problems and can make a baby fussy in the blood sugar crash.”

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