Within 30 minutes of posting the photo promoting the lollipops, Kardashian-West removed the post, but as of this time the social media mogul has not responded to the backlash.
So, what exactly are these lollipops—and are they safe?
Flat Tummy Co.’s latest product is a 35-calorie lollipop that’s available in four different “natural colors and flavors”: Grape, watermelon, yellow apple, and berry. The company recommends snacking on a maximum of two lollipops per day, and explains that they’re “designed to be taken right when you get hit with those mid-morning or late-afternoon cravings.”
The first two ingredients on the label are cane sugar and brown rice syrup (which is just another form of sugar). “I wouldn’t exactly call these diet food,” says Karen Ansel, MS, RDN, author of Healing Superfoods for Anti-Aging: Stay Younger, Live Longer. “For 35 calories you’d be much better off munching on some fiber-rich crunchy veggies.”
No one should think of these as a healthy snack, even if they’re touted as a “guilt-free” option, says Keri Gans, MS, RDN, author of The Small Change Diet. “Sure, maybe it does satisfy a craving—because you’re having sugar. And if you have a craving for sweets, it would make sense that this might help,” she says. “But I would recommend a square of dark chocolate, which has health benefits, rather than grab one of these lollipops.”