- Kim Kardashian-West posted a now-deleted Instagram ad this morning for Tummy and Co.’s “appetite suppressant” lollipops, and the ad quickly drew backlash across Twitter
- The lollipops use a saffron extract called Satiereal
- Registered dietitians say there’s no silver bullet for weight loss, and that a lollipop can’t reverse poor eating and exercise habits
If you’ve ever been on Instagram, you’ve probably seen influencers hawking products—usually weight-loss related—that promise unbelievable results to their thousands and millions of followers. Social media celebrities charge brands big bucks to promote “miracle” products like reportedly paid over $250,000 per Instagram post.and that have not been FDA-approved—and the latest viral health product is being marketed by none other than Kim Kardashian-West, who is
Kardashian-West took to Instagram this morning to promote “appetite-suppressant” lollipops from the company Flat Tummy Co., which claims the product “maximizes satiety” to reduce your food intake and cravings so you can more easily lose weight.
Kardashian-West has partnered with the company before to promote meal-replacement shakes, but her latest post quickly garnered backlash across social media, including The Good Place actress Jameela Jamil, who took to Twitter to call Kim “terrible and toxic” for promoting unhealthy weight loss and unrealistic social expectations for young girls.
“No. Fuck off. No. You terrible and toxic influence on young girls,” Jamil wrote in a series of tweets. “I admire (Kim Kardashian-West’s) branding capabilities, she is an exploitative but innovative genius, however this family makes me feel actual despair over what women are reduced to.”
“MAYBE don’t take appetite suppressors and eat enough to fuel your BRAIN and work hard and be successful. And to play with your kids. And to have fun with your friends. And to have something to say about your life at the end, other than ‘I had a flat stomach,’” the actress wrote.