How To Control Food Cravings

When we ingest increasingly brain-assaultive substances like cereal, ice cream, candies, cookies, chips, sodas, or pretzels, our normal appetite signaling is lost as our brains are flooded with exaggerated sensations of pleasure. Food science calls this the “bliss point” and has learned how to deliver it using the new high-fructose sugars (agave and fruit syrups contain even higher fructose levels than does corn syrup) combined with other addictive substances like chocolate and wheat flour (whose gluten content is actually called gluteomorphin). Addiction science has repeatedly confirmed that these 21st-century food bombs powerfully affect precisely the same brain areas that are targeted by alcohol and street drugs.

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