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Health Canada considers sweeping ban on junk food ads aimed at children and teens – Politics

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Well being Canada is considering a widespread ban on the advertising of unhealthy meals to youngsters underneath the age of 17. It might cowl the whole lot from TV, online and print advertising to product labelling, in-store displays and even end some sponsorships for sports activities teams.

The federal authorities announced the first step in St. John’s this morning by launching public consultations on how meals are marketed to youngsters in Canada.

“A lot of the foods which might be marketed to youngsters are these ones which are excessive in fats, high in sugar, excessive in sodium, so that is what we’re taking a look at,” stated Hasan Hutchinson, director basic at Well being Canada, who is overseeing the consultations.

“That may then reduce out all the things like, in fact, your regular soda, most cookies, desserts, pies, puddings, ice cream, most cheeses as a result of they’re high in fats, they’re high in salt,” he stated.

Health Canada would additionally target meals corresponding to sugar-sweetened yogurt, frozen waffles, fruit juice, granola bars and potato chips.

The federal authorities appeared at the Quebec ban on promoting to youngsters, which has been in place since 1980.

In that province, corporations cannot market unhealthy food to youngsters underneath 13 years previous. However Health Canada needs to go additional, banning advertising to any individual underneath 17.

“We know in fact that youngsters underneath 13 are notably impressionable. However we feel that proof is displaying that teenagers [in the] 13- to 17-year-old age group are equally a weak group,” Hutchinson stated.

He factors to the fact that many young teens have their own revenue for the primary time, and are usually not as intently supervised by their mother and father.

Concentrating on high caffeine drinks

It’s an argument Senator Nancy Greene Raine helps.

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